We will Conduct a Social Experiment in the "Tsuruya Area" of the Yokohama Station North-West Exit Area, Aiming to Create a New Community Through the Multi-Use Transformation of Public Spaces.
PACIFIC CONSULTANTS CO., LTD. (Headquarters: Chiyoda-ku, Tokyo; Representative Director, President Executive Officer: Osamu OMOTO) and Park Line Promotion Council (Location: Chiyoda-ku, Tokyo), in which the company participates, will corporate in planning and operation of a social experiment on community formation utilizing transportation plazas and road spaces, hosted by the Yokohama Station North-West Exit Tsuruya Area's Urban Redevelopment Association (Location: Yokohama City, Kanagawa Prefecture), for two days on Friday, March 27th and Saturday, March 28th, 2026.
This social experiment aims to create connections and a sense of community within Tsuruya-cho by utilizing public spaces such as transportation plazas and road spaces in the Tsuruya-cho area, and by combining "food" as an attractive local resource with "film (art)" as content. Through this social experiment, we will consider the multi-use possibilities of public spaces in urban development, moving beyond the traditional roles of transportation plazas and road spaces.
Overview of "Yokohama Eki-Kita-Nishiguchi Tsuruya Night - A Feast of "Food" and "Film""
1. Event period
Friday, March 27, 2026, 15:00-21:00, Saturday, March 28, 12:00-21:00
*Please note that the experiment content and venue may be partially changed in case of rain.
2. Purpose
- To foster community building in the Tsuruya area, located in the north-west exit area of Yokohama Station.
- To utilize public spaces such as transportation plazas and road spaces in the Tsuruya-cho area for multi-use.
- The aim is to attract new visitors to Tsuruya-cho and encourage them to explore the area by focusing on "food," which is one of Tsuruya-cho's attractions, and "film (art)" as a new form of entertainment.
3. Venue
Yokohama Station North-West Exit Tsuruya area (Tsuruya-cho, Kanagawa Ward, Yokohama City, Kanagawa Prefecture)
- THE YOKOHAMA FRONT (1-41 Tsuruya-cho, Kanagawa-ku, Yokohama City) and the adjacent transportation plaza (taxi stand)
- Hama Rail Walk (Pedestrian deck)
- In front of Building 3, Yokohama West Exit, Iwasaki Gakuen
4. Organizers, co-organizers, sponsors, collaborators, and operators
Organizer: Yokohama Station North-West Exit Tsuruya Area's Urban Redevelopment Association
Co-sponsored by: Yokohama West Exit Area Management Association
Planning and operation support: PACIFIC CONSULTANTS CO., LTD.
Kino Iglu Mobile Cinema
Hachiroku Shoten Co., Ltd.
X Event Kikaku Co., Ltd.
United Design Co., Ltd.
Planning cooperation: Park Line Promotion Council (hereinafter referred to as "member company")
(Taisei Corp., PACIFIC CONSULTANTS CO., LTD., JTB Corporation, Mizuho Bank, Ltd., Daiwa Lease Co., Ltd., NTT Urban Solutions Research Institute, Inc., NTT East Japan Corporation, Docomo Bike Share, Inc., Hakuhodo Inc., Japan Post Real Estate Co., Ltd.)
Sponsored by: Yokohama City Urban Development Bureau
Cooperation: Restaurants in the Tsuruya-cho area, Iwasaki Gakuen Educational Foundation
5. Others
- There is no parking available for the social experiment. Please use the parking facilities of nearby facilities or public transportation.
- Please refrain from filming footage from the movie and using it on websites, social media, etc.
- We may take still images and videos of the event and use them later in government-related materials, websites, social media, posters, etc. By participating, you acknowledge and agree to this.
- Please be aware that media outlets such as television and newspapers may be present to cover the event. By participating, you acknowledge and agree to this possibility.
■ About Park Line Promotion Council
Park Line Promotion Council, a general incorporated association, is an intermediary support organization whose purpose is to promote sustainable regional value enhancement through the utilization of public spaces that contribute to solving local issues.
*Official website: https://parkline.jp/
In this social experiment, we will lay 100% recyclable artificial turf within the area and design a comfortable space by installing plants and furnishings.
We will continue to work in partnership with local communities and the public and private sectors to contribute to resolving social and regional issues and promote the creation of walkable towns that contribute to the sustainable improvement of regional value.
Our website, "INSIGHT," explains our initiatives and challenges in making public spaces more attractive through "walkable" and "sustainable" features.
https://en.pacific.co.jp/insight/2026/03/area-management01.html