Challenge to Revitalize Local Communities with NFTs

INDEX

• Roadside Station and NFT. What is NFT?
• A New System that Aims to Solve Local Community Issues Together with "Koura Mates"
• Two Types of Koura Mates: "Normal Type" and "Content Type"
• A New Challenge as a "Construction Consultant Who Understands Business"

Roadside Station and NFT. What is NFT?

Roadside stations function as a "resting place for road users." In light of the current social background of a declining birthrate, and aging and declining population, they are expected to play a variety of roles, such as supporting local life, promoting industry and agriculture, creating visiting and related populations, promoting the attractions of the region, and serving as a place of refuge in times of disaster, and are expected to become bases for regional revitalization.

Roadside Station Koura has adopted the concept of "Let's all make our Roadside Station Koura." Local agricultural products are sold at the direct sales store, original products are developed and sold, and workshops for making fixtures in collaboration with local residents based on the concept are held. In this way, we have been working to create an exchange and a related populations not limited to the relationship of roadside station = service provider and visitors = service recipient.

On the other hand, in order to experience these initiatives, you will need to actually visit the Roadside Station Koura (=on-site).
In order for roadside station Koura to further leap forward as a hub for regional revitalization and for creating an exchange and related populations, we hope to further enrich and strengthen opportunities for interaction by going beyond the boundaries between online and on-site and creating "mates" who will think together about how to make an even more attractive "roadside station."
That is why we decided to turn our attention to NFT technology, which has been a hot topic in newspapers and the news recently.
First of all, what are NFTs?

NFT is an abbreviation for Non-Fungible Token, and is a technology that can prove the uniqueness and rarity of data by adding unique metadata to an individual's digital data.
We thought that by taking advantage of this feature and using NFTs as digital membership cards, we could create a system that would create an opportunity for communication between roadside station operators and members that transcends the boundaries between online and on-site.
This type of diverse communication is essential for the urban development and regional management that we are practicing with the aim of creating sustainable communities.

Based on this idea, we have come to sell the "Koura Mate" service, which utilizes NFT technology.

A New System that Aims to Solve Local Community Issues Together with "Koura Mates"

"Koura Mate" provides a system that allows roadside station operators and fellow members to easily communicate with each other like team mates or class mates.

Those who become "Koura Mates" can use exclusive LINE open chat, participate in Koura Mate-only events, and use LINE coupon tickets that can be used at roadside station. Through various services, together with "Kora Mates," we aim to solve local issues by sharing and implementing ideas such as creating a related population based around roadside station, creating new local products, and improving their appeal.

You can easily participate online, so not only those who frequently use the roadside station, but even those who live far away can easily take part in ``community development through roadside station'' with just a smartphone.

Two Types of Koura Mates: "Normal Type" and "Content Type"

As the first step, we will be selling two types of services: "Koura Mate: Normal Type" and "Koura Mate: Content Type."
The illustration is designed to evoke the dog park that is a feature of Roadside Station Koura, and the mates who enliven the area.

For details on how to purchase and how to use the Koura Mate service, please see the following website:
​https://note.com/koura_mate

A New Challenge as a "Construction Consultant Who Understands Business"

We utilize the urban and infrastructure production capabilities we have cultivated over many years as a construction consultant to be involved in regional management through the operation of public facilities from the perspective of a private business operator, as "construction consultants who understands the business."
Additionally, we aim to realize a sustainable society by proactively introducing next-generation systems and technologies, such as AI and IoT, which have been growing rapidly in recent years, into facility operations.

The "Koura Mate" initiative introduced here is a challenge to enter a new field that combines infrastructure business with digital services, and is an initiative that truly makes use of PCKK's strengths by implementing new technologies in the actual field.
The launch of "Koura Mate" is just the first step in our plan. We will continue to take on new business areas by leveraging our strengths.